We Value Our Heritage

At Ali & Sons, we’re animated by a desire to make the UAE — and the world — a better place by continually delighting our customers, creating a rewarding and fulfilling place to work, and giving back to our community wherever we can.

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Our most important strength is our people. We owe our success to our talented, hardworking, and dedicated employees, and looking out for our team members and leaders is one of our enduring core values.

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These beliefs have always been at the core of what we do at Ali & Sons and will continue to drive us as we enter the future.

Our innovative and forward-thinking projects have complemented the evolution of the UAE economy. As an Emirati conglomerate, we work across a diverse range of sectors, from automotive to construction, providing innovative products and services built with advanced resources and technology. We’re always focused on the growth and well-being of our entire ecosystem striving towards giving the best customer experience.

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We have partnered with some of the world's biggest and most respected brands, including Porsche, Audi, Volkswagen, Skoda, and MG. Along the way, we have founded several of our own brands, including Amwaj Jewellery, Ali & Sons Real Estate, and Eurostar Rent-A-Car. 

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We’re always focused on what’s ahead. Over the next 3-4 years, we expect to grow Ali & Sons fourfold, with this growth mainly taking place in Automotive, Energy & Industrial, and Retail & Investments. Our growth plans will be accomplished through acquisitions, direct investment, adding to our value chain.

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We cannot ignore the importance of the digital future, and the digitalisation of our entire group is a central part of our future growth plans. We intend to invest in digital startups, take advantage of ever-more powerful digitalisation, and invest in people, technology, and process improvements using the powerful Lean Six Sigma method. Every step of the way, our incredibly skilled workforce is the driving force behind our success, and connecting with top talent is always a priority.

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In the past year alone we have partnered with MG Motor brand to become their dealer for the UAE, allowing us to open showrooms across the country and deliver entirely new experiences to our customers. We’ve also acquired Emarat Aloula Group adding facility management and EPC capabilities to our portfolio which gives us the ability to provide a complete end-to-end service for our customers.

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Long-term, our goal is to be recognised as one of the most technologically advanced family-holding powerhouses in the region while maintaining and promoting our values — integrity, authenticity, and an unwavering commitment to improving our customers’ lives.

For Ali & Sons, the future is an incredibly exciting place, illuminated with bold plans. Before 2025, we plan to drive a four-fold increase in the group’s bottom line. We will evolve in a range of areas from Automotive to Oil & Gas while taking steps into new areas.

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As always, our people will be a core consideration, and we will take steps to make sure all business-critical positions are served by the very best for the job at all times.

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Digitisation is becoming more important all the time, and this is a trend we intend to take advantage of. We will use digital tools to their maximum potential, driving ever-larger efficiency gains and building a leaner, more agile organisation on multiple levels.

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We’ll continue to value agility and adaptability throughout our organisation — driven by our leadership — and consistently review the core skills, knowledge, and mindsets that lead to success. We aim to enable greater efficiency and cost savings through more centralisation of our services, without compromising agility.

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Finally, we will ensure our reputation as a powerful force for good in the UAE is maintained and developed. We have always delivered rewarding experiences to our customers while investing in the success of our community, and we’ll continue to make both of these goals a top priority.