Established in 1999, Amwaj has grown to become more than a brand, it is an experience. Offering an incomparable collection of innovative, luxurious and timeless pieces, Amwaj’s inspirational designs are handcrafted for today’s modern yet classically elegant woman.
The company’s customer-centric approach and commitment to excellence ensures that there is something for everyone, as it caters to many styles while offering customized jewellery creation, turning their patrons’ imagination into reality. With its strong regional presence, Amwaj has evolved into one of the UAE’s most influential names in the fine jewellery segment.
When Ali & Sons decided to expand their range into the luxury jewellery market, Amwaj as a brand gained significant market share by building on the group’s strength and the quality of its products and services.
Amwaj continues to uphold this standing as it steadily takes its reach further through its unwavering focus, superior service and exclusive collections.