Clothing & Accessories

Amwaj Jewellrey Co. LLC

Based in Abu Dhabi, since 1999 Amwaj has been creating renowned fine jewellery; it is a luxury brand with a product and services portfolio of jewels, watches and accessories featuring exceptional quality, an innovative style and impeccable service.

Business Philosophy

Quality and excellence form the basis of Amwaj's culture. Its corporate philosophy reflects this commitment within the working environment, with the aim of achieving the customer's full satisfaction.

Amwaj creations are appreciated by customers for their bold, sophisticated and unmistakable style, in which meticulous attention to quality and innovative design combine to create a timeless elegance.

Excellence for Amwaj means the perfect balance between the highest quality products and impeccable service worldwide.

Amwaj quality

Every Amwaj product is stringently checked to ensure that it upholds the Amwaj tradition of craftsmanship and is perfectly faithful to the sensitivity and intentions of its creator.

From the very first sketch, the concept is analyzed to select the colours best suited to bring out its brilliance, and to ensure its wearability and consistency with Amwaj tradition and style.

The Origins

Established in 1979, Ali & Sons Company LLC has a strong presence in the Automotive, Commercial, Oil & Gas, Retail, Contracting, Property Management, Manufacturing, Tourism and Information Technology. The Ali & Sons Group is associated with some of the most prestigious brands in the world, including Volkswagen, Audi, Porsche and Skoda, to name a few.

When Ali & Sons decided to expand their portfolio into the luxury jewellery business by establishing Amwaj in 1999, the brand gained significant market share by building on the Group’s strength and quality of products and services, and capitalising on a strong database of high net-worth customers for retail jewellery.

Catering to the elite taste and creating the ambience they deserve, Amwaj boutiques offer undiluted privacy and understated grandeur. Reinventing a harmony in contemporary elegance and classic charm, these showrooms are abodes of a remarkable collection of desirables. The state-of-the-art showrooms are specially designed to provide an entirely new shopping experience to women looking for high quality and timeless pieces.

Amwaj has a boutique in Abu Dhabi at Al Nasr Street and one in Wafi Mall Dubai. Amwaj plans to inaugurate it's boutique in Souk Qaryat Al Beri very soon.

Website Back